Google Analytics – next big leap

Brett Crosby announced several Google Analytics features that is oncoming at the eMetrics Summit. The new update has amazing features which will be very helpful for SEO work.

Some of them include

1. Site Search Activity: This will provide a lot of information about the searches that are performed by the users in your site, with which we can actually draw a lot of info about key word and content seeked.
2.  Even Tracking : Using the new ga.js, we can explore event activities happening in your site and which will help us to know how are site is navigated and also how the components in our sites are accessed. and how well the user is utilizing our site. This is will help us to make our site more customized.
3. UI improvements on reports which will enhance the user friendly nature of the GA.

Suggestion:
Practically we face some difficulties when we practice SEO using Google Analytics(GA). I have a few suggestions, with which GA can reach masses. One of the main difficulty which we face is in the Traffic monitoring, at present thou we have good system by GA, it is manual, some one needs to sit with it and even automated E-mail delivery is not that effective. Why it is not effective is one, some one needs to assimilate and track the daily status thou they receive reports automatically and two as GA gives a dashboard, most of it turns Graphical. If i want to use these details as inputs somewhere, it is very difficult. Why cant Google provide these reports as a web service or may be in a RSS with which i can directly use them where ever i want.

We had one client, whose requirement is to get the data from GA or any other similar tools and publish that in his site in a specific style/standard. If GA provides a Web Service, this would have been an easy task for us, but since we get only email reports, some process needs to be done with that email, may be a script or a mail reader, which is not an advisable go. If GA comes up with some kind of Web Service it will ease our life.